General Terms of Use & General Terms and Conditions of Sale

Article 1 — Purpose and Scope

These General Terms of Use (hereinafter the “GTU”) define the conditions of access to and use of the LLM Monitor platform (hereinafter the “Service”), a SaaS solution for monitoring brand visibility in large language models, accessible via https://www.llm-monitor.com and https://app.llm-monitor.com, operated by Market Connect SAS (hereinafter “Market Connect”).

Accessing the Service implies full and unconditional acceptance of these GTU. Any use of the Service constitutes acceptance of the GTU in force.

The Service is exclusively intended for professionals (B2B). By creating an account, the User declares that they are acting in the context of their professional activity.

Article 2 — Definitions

“Service”: the LLM Monitor platform, its features, APIs and administration interfaces, accessible via https://www.llm-monitor.com and https://app.llm-monitor.com.

“Market Connect”: Market Connect SAS, a simplified joint-stock company (SAS), registered at 82 rue Winston Churchill, Bâtiment Triptic, 59160 Lille Lomme, France.

“User” / “Client”: any legal entity or individual acting in a professional capacity who creates an account and accesses the Service.

“Account”: the personal space created by the User enabling access to the Service features.

“Analysis”: a report generated by the Service measuring the visibility of a brand in the responses of configured large language models.

“Plan”: the subscription tier subscribed to by the Client, the details of which are set out in Annex 1 hereto.

“LLM”: Large Language Model — a generative artificial intelligence system (e.g. ChatGPT, Gemini, Claude, Mistral, etc.).

“Client Data”: data, brand names, keywords and configurations submitted by the Client to the Service.

Article 3 — Access to the Service and Account Creation

3.1 Access conditions

Access to the Service requires the creation of an account. Registration is open to any legal entity or individual acting in a professional capacity. Market Connect reserves the right to refuse any registration without providing reasons.

3.2 Account creation

Registration requires the provision of a valid professional email address and the creation of a secure password. The User is solely responsible for the confidentiality of their login credentials and for any activity carried out from their Account. They agree to immediately notify Market Connect of any unauthorised use at contact@llm-monitor.com.

3.3 Accuracy of information

The User agrees to provide accurate information and to keep it up to date. Market Connect reserves the right to suspend any account whose information proves to be inaccurate or fraudulent.

Article 4 — Free Access

Market Connect offers free access to the Service under the conditions and limits defined in Annex 1 hereto (hereinafter “Free Access”).

Upon expiry of the free access period, the Account automatically switches to restricted consultation mode and access to the Service features is suspended. The Client may, at any time before or after this expiry, subscribe to a paid plan to continue benefiting fully from the Service.

The User has a reasonable period from the date of suspension to export their data before Market Connect permanently deletes it, in compliance with the GDPR.

Free access is limited to one (1) Account per entity (company, organisation or individual). Any attempt to circumvent this limit constitutes grounds for immediate termination.

Article 5 — Intellectual Property

5.1 Market Connect rights

The Service, its architecture, algorithms, source code, graphic interfaces, trademarks, logos, domain names and all content produced by Market Connect are protected by intellectual property law. No licence is granted to the User beyond the right of access and use strictly necessary for the performance of these GTU.

5.2 User rights over their data

The User retains full ownership of the Client Data they provide to the Service. They grant Market Connect a non-exclusive, time-limited licence to process such data solely for the purposes of providing the Service and improving Service performance, on an aggregated and anonymised basis.

5.3 Analysis results

Reports and analyses generated by the Service are made available to the Client for their internal use. Any resale, assignment or commercial provision to third parties without prior written consent from Market Connect is strictly prohibited.

Article 6 — Acceptable Use

The User agrees to use the Service in accordance with these GTU, applicable laws and regulations, and the rights of third parties. The following are expressly prohibited:

• any attempt to circumvent the technical or contractual limitations of the Service;
• unauthorised access to Market Connect’s systems, servers or databases;
• automated use of the Service (scraping, bots, automated scripts) outside the APIs officially made available;
• resale, sub-licensing or commercialisation of the Service to third parties without prior agreement;
• use of the Service for unlawful, fraudulent purposes or in infringement of third-party rights;
• publishing or transmitting via the Service any unlawful, defamatory, obscene or public-order-threatening content.

Market Connect reserves the right to suspend or terminate any Account in the event of a proven or suspected violation, without notice or compensation.

Article 7 — Service Availability

Market Connect endeavours to ensure Service availability 24/7, without being able to guarantee uninterrupted availability. Planned interruptions (maintenance, updates) may occur and will be notified to the User with reasonable prior notice.

Market Connect cannot be held liable for interruptions caused by factors beyond its control, including network incidents or malicious acts by third parties.

Analysis results reflect the state of responses produced by third-party large language models at the time of each query. As these models are inherently evolving and probabilistic, results may vary from one analysis to another. Market Connect undertakes to provide rigorous and reproducible measurements within its methodology.

Article 8 — Personal Data

The processing of personal data in connection with the Service is governed by Market Connect’s Privacy Policy, available on the llm-monitor.com website and incorporated herein by reference.

Market Connect acts as:

• Data Controller for data relating to Users and account management;
• Data Processor within the meaning of the GDPR for any personal data that the Client may entrust to it in connection with the use of the Service.

A Data Processing Agreement (DPA) is available upon request at contact@llm-monitor.com.

Article 9 — Limitation of Liability

9.1 Exclusions

To the extent permitted by applicable law, Market Connect shall not be liable for:

• variations in the results produced by the analysed third-party large language models;
• decisions made by the User on the basis of analyses produced by the Service;
• service interruptions caused by third parties (hosting provider, network operators);
• indirect, non-material losses, data loss, revenue loss, reputational damage or loss of profit.

9.2 Liability cap

Market Connect’s total liability under these GTU is in all cases limited to the amounts actually paid by the Client during the twelve (12) months preceding the event giving rise to the loss.

Article 10 — Amendments to the GTU

Market Connect reserves the right to amend these GTU at any time. Any material amendment will be notified to the Client by email with a minimum notice of thirty (30) days before it takes effect.

Continued use of the Service after expiry of that notice period constitutes acceptance of the updated GTU. If the Client refuses the updated GTU, they may terminate their subscription under the conditions set out in the GTC.

Article 11 — Governing Law and Jurisdiction

These GTU are governed by French law. In the event of a dispute relating to their formation, interpretation or performance, the parties shall endeavour to reach an amicable resolution within thirty (30) days of the first notification.

Failing an amicable resolution, the parties agree to confer exclusive jurisdiction on the courts within the jurisdiction of the Court of Appeal of Douai (Tribunal judiciaire de Lille), notwithstanding multiple defendants or third-party proceedings.

Article 1 — Purpose

These General Terms and Conditions of Sale (hereinafter the “GTC”) govern the sale of subscriptions to the LLM Monitor Service by Market Connect SAS to its professional (B2B) clients.

Subscribing to a paid plan or activating free access implies full and unconditional acceptance of these GTC, as well as the GTU set out in Part I.

Article 2 — Legal Information and Seller Identification

Company name: Market Connect SAS

Legal form: Société par actions simplifiée (SAS) — Simplified joint-stock company

Share capital: 148 409,00 €

SIRET: 793 594 128 00027

Trade register: RCS Lille 793 594 128

Code APE / NAF: 6201Z — Computer programming

EU VAT number: FR40793594128

Registered office: 82 rue Winston Churchill, Bâtiment Triptic, 59160 Lille Lomme — France

Email: contact@llm-monitor.com

Publication director: Guirec TIBERGHIEN

Article 3 — Offers and Pricing

The subscription plans offered by Market Connect, their prices and conditions are defined in Annex 1 hereto, which forms an integral part of these GTC.

All prices are quoted exclusive of VAT (ex-VAT). Applicable VAT is charged at the rate in force on the invoicing date under French law.

Unused analyses within a given month are not carried over to the following period and do not give rise to any refund or credit.

Market Connect reserves the right to update its offers and pricing in accordance with the conditions set out in Article 9.

Article 4 — Subscription

Subscription to a paid plan is completed exclusively online through the LLM Monitor platform interface and is finalised upon payment validation.

The Client receives a subscription confirmation email at the address associated with their Account, together with their invoice. Market Connect archives purchase orders and invoices for the applicable statutory period.

Subscription to the Service is reserved for adults acting with the capacity to legally bind their professional entity.

Article 5 — Payment

5.1 Payment methods

Payment is made by credit card (Visa, Mastercard or equivalent) via the Stripe secure payment platform. Market Connect does not store or process any banking data; all payment data is handled directly by Stripe in accordance with PCI-DSS standards.

5.2 Monthly billing

For monthly subscriptions, billing occurs on the subscription date and renews automatically each month on the same calendar date (or the last day of the month for shorter months).

5.3 Annual billing

For annual subscriptions, whose pricing conditions are specified at the time of subscription, billing is made for a period of twelve (12) months and renews automatically at the annual due date.

Annual pricing is communicated and confirmed at the time of subscription.

5.4 Payment failure

In the event of a failed charge, Market Connect will make further attempts in accordance with the schedule managed by Stripe. If the payment continues to fail after three (3) attempts, Market Connect reserves the right to suspend access to the Service pending payment regularisation, after sending an alert email to the Client.

Any amount not settled by its due date shall accrue late-payment interest at the statutory rate plus five (5) percentage points, together with a fixed recovery fee of €40 pursuant to Article L.441-10 of the French Commercial Code.

Article 6 — Automatic Renewal

Paid subscriptions renew automatically at their due date (monthly or annual) unless the Client gives notice of cancellation before the renewal date in accordance with Article 7.

The Client is notified of the upcoming renewal by email at least ten (10) days before the due date for monthly subscriptions, and thirty (30) days before for annual subscriptions.

Article 7 — Cancellation

7.1 Cancellation by the Client

The Client may cancel their subscription at any time from their management area (“Account Settings”) or by sending a request to contact@llm-monitor.com.

Cancellation takes effect at the end of the current billing period. The Client retains access to the Service until that date. No pro-rata refund for the remaining period is granted (see Article 8).

For annual subscriptions, cancellation must be notified at least thirty (30) days before the annual renewal date to avoid billing for the next period.

7.2 Cancellation by Market Connect

Market Connect may terminate a subscription by operation of law, without notice or compensation, in the event of:

• a material or repeated breach of the GTU or GTC by the Client;
• an unpaid amount not regularised within fifteen (15) calendar days following a formal notice sent by email;
• proven fraud or attempted misuse of the Service.

In the event of Service discontinuation for any other reason (company closure, commercial withdrawal), Market Connect undertakes to notify Clients with a minimum notice of sixty (60) days and to refund amounts corresponding to the unconsumed period for annual subscriptions.

7.3 Effects of termination — Data

On the effective termination date, the Client’s Account switches to restricted consultation mode. The Client may submit a data export request to contact@llm-monitor.com. Market Connec undertakes to process this request as promptly as possible, in compliance with GDPR obligations.

Article 8 — Refund Policy

In accordance with customary practice applicable to B2B SaaS contracts and the nature of the Service, no refund is granted for an ongoing subscription period, nor on a pro-rata basis.

By exception, Market Connect may, at its sole discretion and without creating a precedent, grant a credit note or partial refund in the event of a proven and prolonged Service failure directly attributable to Market Connect.

Article 9 — Changes to Pricing and Offers

Market Connect reserves the right to amend its pricing, introduce new offers or discontinue existing ones.

Any pricing change is communicated to the Client by email with a minimum notice of thirty (30) days before it takes effect. Subscriptions in progress are not affected by a pricing change before their next renewal.

If the Client refuses the new pricing, they may cancel their subscription before the renewal date without penalty.

Article 10 — Service Commitments

Under paid subscriptions, Market Connect undertakes to:

• provide access to the Service in accordance with the limits and features of the subscribed Plan, as defined in Annex 1;
• process Client Data in compliance with the GDPR and the Privacy Policy;
• notify the Client as promptly as possible in the event of a planned interruption or major incident;
• host data within the European Union (Hetzner Online GmbH, Germany);
• implement appropriate technical and organisational security measures to protect data.

Note: a Service Level Agreement (SLA) specifying availability commitments will be communicated upon request and annexed hereto at a later date.

Article 11 — Liability of Market Connect

Market Connect’s liability may only be engaged for direct and certain loss resulting from a proven breach of its contractual obligations.

In all cases, Market Connect’s liability is capped at the amount of sums ex-VAT actually collected from the Client in the twelve (12) months preceding the event giving rise to the loss.

Excluded from Market Connect’s warranty and liability are, in particular: variations inherent in the operation of third-party large language models; indirect, non-material or consequential losses (loss of clients, reputation, data, revenue); and damage resulting from improper use of the Service by the Client.

Article 12 — Confidentiality

Each party undertakes to keep confidential the information, technical, financial or commercial data exchanged in the context of these GTC, and not to disclose it to third parties without prior written consent from the other party, except as required by law.

This confidentiality obligation remains in force throughout the term of the contract and for a period of three (3) years after its expiry.

Article 13 — Force Majeure

Neither party may be held liable for a breach of its contractual obligations resulting from a force majeure event within the meaning of Article 1218 of the French Civil Code.

The following constitute force majeure events in particular: natural disasters, pandemics, acts of war or terrorism, widespread network infrastructure failures, large-scale cyberattacks, unforeseeable government decisions.

The party invoking force majeure must notify the other in writing as promptly as possible. If the force majeure event lasts more than sixty (60) days, either party may terminate the contract without compensation, with a refund pro-rated to the unconsumed prepaid period.

Article 14 — Assignment of Contract

Market Connect may assign the rights and obligations arising from these GTC to any successor or acquirer in the context of a merger, acquisition, asset contribution or business transfer, subject to notifying the Client within a reasonable period. The Client may cancel their subscription without penalty if they object to the assignment.

The Client may not assign these GTC or the rights granted thereunder without prior written consent from Market Connect.

Article 15 — Severability

If any clause of these GTC is declared null and void or unenforceable by a competent court, the remaining clauses shall remain in force. The parties undertake to replace the invalid clause with a valid clause producing economic effects as close as possible to those originally intended.

Article 16 — Governing Law and Jurisdiction

These GTC are governed by French law.

In the event of a dispute relating to the formation, interpretation or performance of these GTC, the parties shall endeavour to reach an amicable resolution within thirty (30) days of the first written notification.

Failing an amicable resolution, the parties agree to confer exclusive jurisdiction on the Commercial Court of Lille (Tribunal de Commerce de Lille), notwithstanding multiple defendants or third-party proceedings.

This Annex forms an integral part of the LLM Monitor GTU and GTC. It describes the available subscription plans, their prices and conditions as at the effective date of these terms. Market Connect reserves the right to update it in accordance with the conditions set out in Article 9 of the GTC.

Offers, pricing and features

The Discovery (free) plan is available for a period of fifteen (15) calendar days from the account creation date, after which access is suspended.

Unused analyses within a month are not carried over to the following period.

For annual subscriptions, a pricing discount may be applied compared to the monthly rate. Details are displayed and confirmed at the time of online subscription.

All prices are quoted exclusive of VAT. VAT is charged at the applicable legal rate in force on the invoicing date.